Duignan’s Strategy Planning Matrix

Have you considered all possible stratgies for your initiative?


When planning projects, programs, intervention or other initiatives, planners are faced with the problem of making sure that they have considered all of the possible strategies they could use. Duignan’s Strategy Planning Matrix (Duignan: 1997) provides a framework for selecting strategies when you are designing any initiative. It lists a set of approaches, methods, styples and focus. You look through these to work out which may be appropriate for your particular initiative. 

The matrix can also be used after initiatives are operating. This is part of program review or external evaluation of an initiative to answer the question: ‘Is this initiative currently using all of the possible strategies it could be?’


PDF of the Matrix




duignans-strategy-planning-matrix


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