Visual Strategy Modeling


”Government and nonprofit strategy lives in your head, in discussions and across multiple documents. Get it out and into a simple but not simplistic™ visual format where governance, management, staff and stakeholders can see the helicopter view and then drilldown for more detail.” 

Traditional text-based strategic plans and outcomes documentation no longer work in today’s fast paced strategic environment. It’s not enough to book an inspirational facilitator who helps you discuss grand plans about ‘visioning the future’ which then fade from memory within a week. 

That’s why we use visual strategy modeling in our consulting work to directly capture your outcomes and the steps leading to them into a   concrete visual representation (for instance, a DoView®  Visual Strategy Model). You then work directly with this model on an ongoing basis to ensure organizational and KPI alignment around your priorities. 

In our planning workshops, whether it be with boards, senior leadership teams, management or staff, we gather the different mental models held by participants in the room and combine these into a simple but not simplistic™ consensus visual model. 

This visual model includes an overview and sufficient drill-down detail to capture the key insights of participants. From this process a common strategic perspective is forged. 

The integrated visual strategy model takes into account multiple levels of strategy, risks and opportunities. It can also integrate visual customer/citizen/client experience mapping to keep your strategy focused on those you are serving.

Priorities are marked-up onto the visual strategy model - and, importantly, they can be rapidly changed as your strategic context changes. Visual ‘line-of-sight’ alignment is used to ensure the activities of your staff are in total lock-step with your priorities. You can then use this to report back to politicians and funders that you are totally focused on their, and your, priority outcomes.

KPIs, measurement and accountabilities then are identified in the process and plans for measuring impact also. 

See a simple example of visual strategy modeling in action

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© Parker Duignan 2013-2018. Parker Duignan is a trading name of The Ideas Web Ltd.