Paul W Duignan, PhD

As a psychologist and outcomes strategist, I build frameworks and tools to help organizations and societies. Practically I work at the organizational, government and societal level to identify, communicate and implement strategies, use evidence, measure outcomes and transfer successful strategies to others. Get in touch if you’d like to discuss any aspect of my work.



As a tech entrepeneur, I develop tools to make outcomes and strategy work easier. Co-Founder DoView (R) Strategy and Outcomes Software Startup which is used in 50+ countries and achieved much sought-after Gartner Cool Vendor status. DoView allows real-time building, amending and sharing (using a common standard) of multi-layered strategy models of what people, organizations and governments are trying to do.


As an outcomes strategist, I consult on societal outcomes and organizational strategy. I provide high-level advice on performance management, impact evaluation and results and outcomes-focused contracting. Fulbright Senior Scholar, Honorary Research Fellow Massey University, I have undertaken outcomes assignments for international organizations such as the IMF and multiple government agencies in almost all sectors.


As a clinical psychologist, I'm interested in the psychological impact of a hyper-disruptive world, including - AI, social media, social cohesion, stress and wellbeing. I am fascinated by how technology is increasingly 'curating' individual human development. I am also interested in specific areas such as interventions to help entrepreneurs and senior managers deal with stress arising from working in roles involving highly risk-based performance rewards.

DoView strategy and outcomes software

Used in 50+ countries for building visual strategy (outcomes) models in real-time in meetings. Extracts the mental model of people's strategy so they can then use such models to implement strategy faster.

Outcomes Theory & Three Minute Outcomes

New theory integrating organizational strategy, prioritization, alignment, attribution and accountability. See a summary and Three Minute Outcomes videos which show how the theory can be applied in practice.

Parker Duignan Consulting

Boutique consulting company doing high-end consulting on strategy, government-wide outcomes and accountability systems, and impact measurement methodologies.

Recent media Opinion Pieces

Why no Nobel Prize for social scientists?

While the world is making great strides in medicine, technology and the physical sciences we are seeing some deterioration in the social realm. Given this, how does it make any sense to continue to deny social scientists access to the peak scientific award - the Nobel Prize?

Social media manipulation 'Bring it on'

Concern about Facebook and other social media manipulation is now reaching Peak Angst. The problem is not social media manipulation. The problem is that we don't have a way of paying Facebook to manipulate us to be who we want to be, rather than who advertisers want us to be.

Better way of comparing school success

Comparing schools on raw student achievement does not allow for differences in their student intake. It's not a good basis for comparing schools. If you think it is a good idea to compare schools, you at least need to look at 'value-added' to students' academic performance.

How useful are 'experts' wild estimates?

When a high profile event occurs, some expert is happy to come up with an 'estimate'. For instance, the cost of damage in the case of an earthquake. But often such estimates are not based on the details of the particular situation, but rather just plucked from hard-to-verify mathematical models.

Who doesn't understand that visualization rules?

Visualization provides so many benefits in so many areas that I'm shocked when people just don't get it. One example is software support calls where the support person is not able to view our screens while they talk to us. It's a timewasting nightmare we just don't need.

Assessing a set of public or private sector targets

When setting targets, those who set them, plus their stakeholders, want to know if such sets are good or not. You can only answer this question if you have communicated the underlying strategy the targets are attempting to measure. This is best done in the form of a visual strategy model.

Other media coverage

'Movers and shakers' Paul Duignan of Doview

Another story on our Startup's Gartner Cool Vendor recognition.

Gartner Cool Vendor status

Lessons learnt as a subject matter entrepreneur getting our Startup to Gartner Cool Vendor recognition.

DoView used on mega Danish railway project

Our Doview software used for aspects of planning of a US$3.5 billion Danish railway refit project.


© Parker Duignan 2013-2018. Parker Duignan is a trading name of The Ideas Web Ltd.